Moschino announces Jeremy Scott as the New Creative Director

Moschino, a label known for its irony and irreverence—which celebrated its 13th year in Milan last month, has announced the L.A.-based designer Jeremy Scott to be its new creative director.

The 39-year-old master of theatrical and club-kid runway shows is replacing Rossella Jardini who had been in the role after the house founder, Franco Moschino, died in 1994.

“I am enthusiastic about this significant change, as our goal is to inject new energy into our Group in keeping with the changes already in place with other Aeffe brands such as Philosophy, Emanuel Ungaro, Pollini, and Cédric Charlier,” Aeffe Fashion Group Chairman Massimo Ferretti said in an email.  

The brand has been part of the Aeffe Fashion Group since 1999. In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin.

Left photo: Jeremy Scott Spring Summer RTW 2014 Right photo: Moschino Fall 2012 Collection

Jeremy Scott will make his runway debut at Moschino’s Fall 2014 show on Milan Fashion Week in February. But Scott will continue to design his own label, which he launched in 1997.

The Missouri farm boy, who Karl Lagerfeld once took under wing, is excited with his plans for Moschino as he ushers it into its fourth decade.