For photos and to know more about the Closeup Forever Summer 2014 kick-off party last February 26, click here.
Are you planning to have the best summer and discover the joys of the season all over again?
Then fret not 'coz CloseUp’s freshest beach party in the city is back with an interesting twist!
CloseUp Forever Summer takes off from Closeup’s first music festival in 2013, Closeup Summer Solstice, a 12-hour outdoor party featuring dance music acts like Afrojack, Cedric Gervais, Alex Gaudino, Dev, and Cobra Starship. Closeup Forever Summer was supposedly Closeup’s year-ender party set to happen in November 2013, which was called off to sympathize with those who have been affected by super typhoon Yolanda.
And this year, there's definitely no stopping #CloseUpForeverSummer.
CloseUp has been inviting everyone to create the party with them on Facebook, Twitter, and Instagram by letting their fans decide the details of the event starting with the music: EDM or indie? Indoor or outdoor?
CloseUp Forever Summer is the first and only music festival of its kind that allows the public to decide on how the party should happen.
And you, my friends, can have your say on the party by telling the CloseUp team what you want and how you want it through their Facebook page, Twitter @closeupph and Instagram @closeupph, and by using the hashtag #CloseUpForeverSummer.
“We want people to own summer and have it exactly how they want it. This year’s Closeup Forever Summer is about creating lasting moments by getting everyone together to decide how they want the party to go down,” says CloseUp Brand Manager Gem Laforteza.
The Closeup social media accounts have also been posting clues to acknowledge fans' suggestions for their favorite artists and headliners for #CloseupForeverSummer happening on April 5, 2014.
And on February 26, the full details and artist lineup of CloseUp Forever Summer will be revealed in an announcement party, featuring the Berlin-based DJ and producer Thomas Gold at Republiq Club, Resorts World Manila.
So hurry and tell 'em how you'd want #CloseUpForeverSummer to be like,
'coz you just might get it! :)
Closeup Forever Summer is brought to us by MYX, Folded and Hung, Havaianas, Greenwich, Republiq and Yellow Brick Media. Stay closer for longer with up to 12 hours fresh breath only with Closeup.
For photos and to know more about the Closeup Forever Summer 2014 kick-off party last February 26, click here.
I really like how close up promotes their product on ads and events, it's always catchy and entertaining.
ReplyDeleteI agree with you Franc. Up until now I could still remember their ads wherein the music used was that of Gino Padilla's "The closer I get to you".
ReplyDeleteOh yes, I remember! haha :)
DeleteClose Up really gives their best to promote their products through entertainment, media ads, etc...This time, the concept, summer 2014. Great!
ReplyDeleteOMG if they're including indie music in the festival I would definitely watch out for this! :D
ReplyDeleteWhether it's EDM or indie, everyone would definitely love the idea of having it outdoors. :)
DeleteI want to go to this event.. I know that this was scheduled last year but they had to reschedule this because of Yolanda,,
ReplyDeleteCloseUp has done a wonderful promotional scheme by deciding to get feedback from different people and letting their voices be heard via social media.
ReplyDeleteI couldn't agree more! :) Online consumer interaction is one of the proven effective strategies on brand marketing.
DeleteIt's might first time to see a promotional theme like this. I will ask my friends and tell them about it :)
ReplyDeletewe can dance forever for summer and outdoors would be amazing! hope it won't rain if ever right? its always nice to go partying when it is outdoors hehe
ReplyDeleteIt will be scheduled on summer, but with the kind of weather we're having the past months, we can only hope for the best! :)
DeleteWow! This seems to be unique CloseUp promote. It is something about "beach party" This is, I know for sure, love by youngsters. They are too excited to join this summer activity on their own choice.
ReplyDeleteThis is a cool event to welcome summer! I wish we could join. :)
ReplyDeleteWow! This one's a cool way to spend the summer heat, having the chance to spend it your way and enjoy with CloseUp.
ReplyDeleteWow! Summer is indeed coming because Close Up is already launching this. Would love to attend this :D
ReplyDeleteLove this event and indeed CloseUp made the most memorable event ever.
ReplyDeletei agree with social media, everything is just possible
ReplyDeletewhhhhhhaat! I love Thomas Gold!!. I can definitely feel the summer. ka excite! :D
ReplyDeletewhat ever people would choose i am sure close up can handle it with a big guest and people will just enoy it and go wild and party!
ReplyDeleteThis would be a spectacular event, I always remember o Close Up when they spearheading lovapalooza.
ReplyDeleteClose Up is an aggressive brand that knows its audience to the letter, this looks like another exciting event.
ReplyDelete-Wanderer Juan
I am sure this is going to be a blast again. Looking forward to it!
ReplyDeleteAs early as now, may plan na ang Close Up for a summer event! I'm sure that it will be successful :))) They always have great events!
ReplyDeletesummer is really near , I'm sure closeup will give it the blast.. looking forward to it..
ReplyDelete